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# Free-Inclusion Vs Pay Per Click
Free-Inclusion:
The free-Inclusion model basically allowed you to submit your site and within a couple of weeks the site would be included in that search engine's index of web pages. Many of the early search engines offering this model have begun supplementing their free-inclusion services by adding PPC and/or PFI services.
Pay Per Click:
Pay per performance search engines or pay-per-click (PPC) describes search engines that allow website owners to pay for their rankings. They operate on an auction scheme. Your bid determines your ranking. Pay per performance search engines list results that are paid for by the advertiser.Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords. Choose too generic a term and you will lose your shirt - and fast. Choose too specific a term and you'll miss out on traffic your competitors will get.Pay per click search engines have and are still making waves in the search engine and web site promotion industries. They now allow advertisers to get rapid quantifiable results to quickly start reaping the fruits of their toil.
The End Result:
By now the pictute is quite clear about Free Inclusions and PPC's.AS free inclusion is virtually dead you need to find the right strategy for you, and that strategy may include a combination of pay-per-click and pay-for-inclusion, the latter of which still requires professional site optimization.
# Pay Per Click Advertising:
PPC advertising is one of the most affordable marketing options available to small businesses.Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture.Calculating the value of a visitor is very important in a pay per performance campaign.This will prevent you from overbidding on keywords. How can this be measured? To calculate what a visitor is worth you want to know: "For every X number of unique visitors to my site, this results in $Y in revenues."Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords. Choose too generic a term and you will lose your shirt - and fast. Choose too specific a term and you'll miss out on traffic your competitors will get.
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